From Our Reporter.

Saturday Sep 15 2018, During The International Coastal and World Clean-Up Day “Ocean & Friends Tanzania” together with The Story Of Stuff Project powered by Sagemcom Tanzania and Fabstech Ltd have hosted The Brand Audit during the Global Week of Action 2018  at Mbalamwezi Beach Soccer Grounds, Dar es Salaam.

Brand Audit is mobilizing massive citizen muscle with a common mission so corporations can no longer frame the issue as one of only consumer responsibility. Therefore, Brand audits make it clear which companies are primarily responsible for the proliferation of throwaway plastic waste that’s defiling nature and killing our oceans.

The next step after cleanups is to identify which companies are responsible for producing unsustainable products – by naming the brands most responsible for plastic pollution found on our beaches and beyond.

Clean-up brand audits are taking place in local communities in Australia, Brazil, Cyprus, Hong Kong, India, Latvia, New Zealand, Portugal, South Africa, South Korea, Tanzania, and the United Kingdom.

From September 10-16, A health dose of citizen science “Ocean & Friends Tanzania” have been picking up litter at beaches, parks, and other public spaces. In addition to collecting waste, have been tallying what brands and products show up most often.

The data generated will be compiled at both the local and global level, identifying which products and companies are most responsible for plastic pollution.

Through brand audits, #breakfreefromplastic shall hold polluting corporations accountable, to drive calls for innovations in product packaging and waste management, and to bring people together who want to take action for a future where beach and community clean-ups are a thing of the past.

Global coordinator of the #breakfreefromplastic movement Von Hernandez said corporations are too often neglecting responsibility for their role in the plastic pollution crisis and putting the blame on people instead.

“Our brand audits make it clear which companies are primarily responsible for the proliferation of throwaway plastic waste that’s defiling nature and killing our oceans. These events provide undeniable evidence of this truth,” he said.

“We are Finding out which companies are responsible for most of the plastic waste collected around the globe!” Said Boss Brown an Ocean Expert and Head of Ocean&Friends Tanzania who lead the Brand Audit in Tanzania.

Break Free From Plastic is the global movement working to stop plastic pollution for good is taking coastal cleanups a step further – by naming the brands most responsible for plastic pollution found on our beaches and beyond.

In reality, plastic pollutes at every step – not just when it enters the environment. Plastic begins its life as fossil fuels, so when we’re talking about plastic we also have the talk about the risks and consequences of fossil fuels – from fracking pollution to leaky pipelines. After the extraction step is production – and here, too, we see pollution.

The plants that produce plastic and its various chemical ingredients release a variety of pollutants, poisoning the surrounding communities.

What’s more, these facilities tend to be located in low-income and other marginalized communities, where people may lack the political power to fight back.

So clearly, plastic pollution isn’t just about plastic in the ocean – there’s a broad upstream impact, long before plastic gets thrown out.

For more info, check out https://www.katherinetimes.com.au/story/5644559/big-companies-held-accountable-for-trash-video/?cs

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